JEDDAH, 24 September 2006 — The Al Tawi company, to mark a quarter century in business, Saudi National Day and the advent of Ramadan, invited clients and suppliers to a celebration at the Jeddah branch on Wednesday. The German Consul General Dr. Hubert Lang and general manager for Liebherr Christoph Kleiner were among the guests.
Saeed Al Tawi, general manager said that the event was also a public vote of confidence in the future expansion of Saudi Arabia which was marked by the company’s recent multi-million riyal investment in construction equipment to duplicate their ultra-modern Jeddah setup in Riyadh. The plant and distribution complex in Riyadh, which is designed to handle the city’s demand for concrete and anticipate the Hail Economic City, is expected to be fully operational by 2007.
“We have had a long relationship with Liebherr,” said Al Tawi, “and now we look forward to finding more customers who understand quality.” He said that the three economic cities — one planned for Makkah, Rabigh and Hail — showed that the Kingdom was building a business infrastructure that would make the Kingdom a local hub for commerce in the near future.
According to Kleiner, the batching and mixing plants used by Al Tawi put the company on the leading edge of concrete mixing and distribution anywhere in the world. The technology for the production and transport of concrete is highly developed and well understood.
“Mixing and pouring concrete is only part of the process,” said Kleiner, “but the other and often ignored side is environmentally aware disposal or re-use.” He said that, almost unique in the Middle East, was the fresh concrete recycling and re-use systems recently purchased by Al Tawi. These, he thought, would be particularly significant in the development of urban and commercial projects in environmentally sensitive areas — for example the coastal location of Rabigh.
