DUBAI, 6 October 2006 — MBC is the most popular TV channel among Saudi viewers in Ramadan. These findings were recently published by regional market research companies who studied television-viewing habits in the Kingdom during the first few days of the holy month.
The most popular show on all channels was MBC’s “Tash Ma Tash,” which came first with over 50 percent of Saudi viewers tuning in after Iftar. MBC programming also won the top six rated shows during the measured period and accounted for 11 out of the top 20 programs.
Ramadan traditionally sees regional satellite and terrestrial television stations battling fiercely for viewers, as many Arab families spend much of their evening time following their favorite drama, comedy and game shows.
“Ramadan represents annual crunch time, it really puts each channel’s insight into its viewers’ tastes to the test,” said Mohammed Al-Mulhem.
