Alcatel, Lucent Create New Identity

Author: 
Molouk Y. Ba-Isa, Arab News
Publication Date: 
Tue, 2006-12-05 03:00

PARIS, 5 December 2006 — On Friday, Alcatel-Lucent began trading under a new common ticker — Euronext Paris and NYSE: ALU. The new company, created through the merger of Alcatel and Lucent Technologies, becomes one of the world’s largest communication solutions providers with proforma combined revenues of 18.6 billion euros in 2005. Alcatel-Lucent is incorporated in France, with executive offices located in Paris. Serge Tchuruk was appointed as chairman of the board of Alcatel-Lucent and Patricia Russo becomes the company’s chief executive officer.

Speaking about the company and its new brand identity, Tchuruk said: “The combined name of Alcatel-Lucent will enable us to capitalize on the strong brand equity that both companies enjoy. In addition, the combined name of Alcatel-Lucent sends a message to our customers that the combined company will provide continuity as well as dynamism.”

Russo added: “Through this merger, we are bringing together two top-ranking companies to form an undisputed leader in the industry. This combination represents a strategic fit of vision, geography, solutions and people, leveraging the best of both companies to deliver meaningful communications solutions that are personalized, simple to adopt and available globally.”

Alcatel-Lucent’s new logo is a stylized version of an infinity symbol. Embedded within the symbol is an A and an L. The signature color of the new logo is purple. The company has also launched a new website at www.alcatel-lucent.com.

With a comprehensive and diversified portfolio of complementary products, Alcatel-Lucent is well-positioned to address the fastest growing areas of network transformation. The company is a leader in IPTV, broadband access, carrier IP, IMS and next-generation networks and 3G spread spectrum (UMTS and CDMA). With more than 18,000 employees working in services worldwide, the company has the largest and most experienced global services team in the industry. In enterprise communications solutions, Alcatel-Lucent is No. 1 in Europe and has more than 250,000 enterprise and government customers worldwide in addition to strong customer relationships with the 100 largest telecommunications operators in the world.

Alcatel-Lucent has a presence in 130 countries and balanced revenues across all regions. The company will have four geographic regions — Asia-Pacific, Europe and North, Europe and South and North America — to answer the needs of service providers, enterprises and end-users in the most advanced telecommunication markets, as well as in high-growth economies.

The company will have five Business Groups: The Wireline Business Group, the Wireless Business Group and the Convergence Business Group (addressing the needs of the carrier market), the Enterprise Business Group and the Service Business Group. Each Business Group will have a decentralized regional organization that will provide strong local support to customers. In addition, there will be several corporate functions that support the company including worldwide integrated supply chain and procurement, finance, information technology, marketing, human resources, legal and communications.

Approximately 23,000 of the 79,000 total number of employees at Alcatel-Lucent are in R&D, including global Bell Labs which will remain headquartered in New Jersey, USA. With 2.7 billion euros invested in R&D in calendar year 2005 by Alcatel and Lucent and 25,000 active patents, the company has one of the largest global R&D capabilities in communications. Alcatel-Lucent also leads standards initiatives with some 600 experts participating in 130 standardization bodies.

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