RIYADH, 14 February 2007 — Visa International cardholders will get valuable gem prizes when they use their Visa Electron or Visa Credit Card for any transactions, the company said in a statement to the press.
The promotion campaign which will run until March 15, is aimed at raising awareness of the convenience and safety of using cards instead of cash for all transactions.
Every time a Visa cardholder uses his or her card for high or low-value ticketed items, he or she will be automatically entered into the prize draw. At the end of the six-week promotional period one grand prize winner and two secondary prize winners will be chosen to receive fabulous gem prizes worth SR468,000.
“Visa continuously strives to enhance the shopping experience for our valued customers. This promotion also proves that Visa cards can be used for much more than drawing cash from an ATM machine,” Stephen Coakley, marketing communications manager for Visa International in the Middle East, said.
“The promotion will run across five countries in the GCC including KSA, Oman, Bahrain, Kuwait and Qatar, inline with our dedication to promoting the benefits of electronic payments. By educating consumers on the advantages of using Visa debit and credit cards, we plan to change the habit of using cash for shopping and everyday spending,” he said.
