DUBAI, 29 April 2007 — The ten-week festivities for Dubai Summer Surprises 2007(DSS) will start on June 21 and end on Aug. 31. Each surprise will now last the whole 10 weeks unlike the previous editions where one week was allotted for a themed surprise.
“This time, the Dubai government has promised all the visitors and residents of Dubai a unique experience during the tenth edition of DSS. The DSS offers an exciting line-up of great events and a world-class phenomenon that comes in line with the new strategy of DSS 2007,” said Saeed Mohammed Al-Nabouda, chief executive officer of DSS.
The DSS organizing committee met recently to discuss the new strategy of the event and also presented to the members of the committee an overview of the initial preparations for the 10th year celebrations.
The DSS office executed a full and comprehensive presentation for the organizing committee members explaining the new role of the government departments in supporting the event in accordance with the new strategy.
The presentation also highlighted the DSS achievements that were accomplished in the past nine years, emphasizing on its ongoing positive impact mainly on the economic and tourism sectors. The meeting was presided over by Al-Nabouda and was attended by representatives of various government departments.
He lauded the government departments’ support to the summer event’s past editions saying, “Today, we are entering a new era of DSS and once again we turn to our associates from the various government departments that shared our successes,” he said.
