RIYADH, 7 August 2007 — A new social affairs and marketing channel, Al-Motahadeth, was launched in Riyadh recently.
Saleh Abdulrahman Al-Abdullateef, director of Al-Motahadeth Company for Communication and Information Technology, signed the deal with Arabsat, which will be telecasting the channel’s programs.
Al-Abdullateef said that the Al-Motahadeth Channel aspired to become the voice of the so-called “Saudi Street” and would present a broad program mix including discussion of religious topics, as well as significant events in Saudi society. The channel will also have an education and cultural content.
Announcing the launch of Al Motahadeth, Al-Abdullateef said that the new venture was a response to the cultural invasion by foreign channels in the wake of the rapid expansion of electronic media that he felt were contributing to the decline in Saudi moral standards and deeply held beliefs.
The channel will carry preferential marketing offers for holders of the Al-Motahadeth card.
