DUBAI, 31 October 2007 — New Delhi Television Limited (NDTV), yesterday announced the official launch of NDTV Arabia. One of Asia’s largest private television producer of news, current affairs, business and entertainment, NDTV boasts of a channel bouquet that includes NDTV India, NDTV 24x7, NDTV Profit and Astro Awani.
The 24-hour free-to-air infotainment-based channel, NDTV Arabia is available on NileSat and is estimated to reach between 70 million and 100 million homes in the region. With this initiative NDTV Arabia has emerged as region’s first local and predominantly English Infotainment Channel aimed at the International Asian.
Commenting on the launch, Prannoy Roy, chairman, NDTV Ltd., said: “An estimated 31 percent of the Gulf’s total population and 56 percent of the work force consists of a heterogeneous population of expatriates, predominantly those from the Asian Subcontinent. Further, driven by the unprecedented economic growth and diversification, this expatriate population is rapidly expanding and with it the need for quality localized infotainment.”
