LG Electronics and H.G. Ibrahim Shaker have marked 13 years of success together. To celebrate the occasion, LG and its sole distributor in the Kingdom, H.G. Ibrahim Shaker Company, held a ceremony in Riyadh last week. H. Y. Nho, president of LG air conditioning division, was present. Nho thanked H.G. Ibrahim Shaker Company’s President Hussein Shaker and CEO Hassan Shaker for their continuous effort since 1995 in making this cooperation possible. Nho said: “I am really proud that in addition to being the number one manufacturer of air conditioning units in the world, LG Electronics has also sold more than two million accumulated AC units in the Kingdom since the partnership started.” Hassan Shaker said: “We at H.G Ibrahim Shaker consider this achievement to be the biggest accomplishment by the company so far, and it can be possible with strong partnership and cooperation with LG, and the consumers’ loyalty in the brand that led the company to achieve such high sales numbers.” Moreover, with the establishment of LG-Shaker AC factory in Riyadh from 2008, the position of LG ACs in the Kingdom will be “more upgraded and they will come closer to our life,” he said.
Pampers
Pampers, which is committed to developing premium baby care products, recently launched an educational campaign in Saudi Arabia to spread awareness on the importance of baby hygiene. As part of this initiative, Pampers partnered with all leading hospitals covering over 18 cities across the Kingdom. All mothers in the maternity ward of these hospitals were given a sampling package each that contained Pampers new born diapers, baby wipes and educational material that provided easy tips on how to take care of a baby in the early years of their life. In addition, to provide an incentive for mothers to win something special for their newborn, their names were entered in a draw. Over 16,000 entries were collected and two names were picked from the raffle held under the supervision of the Jeddah Chamber of Commerce and Industry. Turki Khalid Abdulaziz and Al-Zahra were the lucky winners of the promotion. Abdullah Tashkandi, assistant brand manager for Pampers, Arabian Peninsula, said “we are extremely delighted by the response received from our consumers and it gives us great satisfaction to be able to reach out to so many mothers and educate them on the importance of baby hygiene.”
AHC
Abdullah Hashim Company Ltd. (AHC), the exclusive distributor of Honda cars in Saudi Arabia, celebrated the launch of the 8th generation all-new Accord sedan 2008 at it showroom in Jeddah on Tuesday night. Mohammed Abdullah Hashim, MD, AHC, said: “The traditional image of Accord as a sporty sedan has evolved to become an even more luxurious, attractive and comfortable sedan that meets all expectations for enjoyable driving.” Advanced and powerful are the basis of the concept of the new sporty, luxurious and enhanced performance. The Accord’s 2.4-liter L4 engine delivers 178 horsepower, while the 3.5-liter V6 engine delivers 271 horsepower of exhilarating power. The 3.5-liter V6 also features Honda’s variable cylinder management system for an optimal balance between superior performance and enhanced fuel efficiency at cruising speeds.” Syed Shakibuddin Haider, GM, Honda division, AHC, said: “We expect to sell 20,000 units in 2008.” The wider body size and lower floor have enabled Honda engineers to create a spacious cabin space while maintaining the Accord’s sporty appearance,” Masahiro Matsushita, Honda Motor Company’s (HMC) GM for MEA sales division said. “The variable steering gear ratio contributes to more responsive steering that faithfully translates the driver’s intention. The five-speed automatic transmission also features suppressed shift shock for smooth, seamless acceleration,” Takehisa Kato, GM at HMC’s Middle East office, said.
Bridgestone
Al-Talayi Est., the exclusive distributor of Bridgestone tires in Saudi Arabia, has announced the winners of Bridgestone’s ‘Safety On The Road SR 50,000 In Your Bank” campaign. The prize distribution ceremony was held in Al-Talayi Est. head office in Jeddah recently in the presence of the company’s managing director Khalid Bawazir, sales manager Ahmed Bamehles and marketing manager Majed Muhildeed. Jalaluldeen Khak, Aisha Al-Mualem and Ahmed Al- Marzuqi are the winners of a cash prize of SR50.000 each. Names of the winners of LCDs, Mobile phones and Playstations were also announced at the ceremony. Khalid Bawazir, executive manager of of Talayi, expressed his delight on the huge success of the campaign and how it was perfectly promoted in Jeddah and other cities of the Kingdom.
Land Rover
Land Rover has achieved yet another record — with the most successful sales month in its entire history, both globally and across the Middle East. In September, the dedicated premium SUV manufacturer sold 26,000 vehicles globally, a 34 percent increase, and 988 vehicles across the Middle East region, a 36 percent increase up on September sales last year. On a regional level, 59 percent of the Middle East success was attributed to the Range Rover Sport model, positioned as a Sports Tourer that fits between the flagship Range Rover and luxury family SUV LR3 models. Despite being in its third year of production, The Range Rover continues to be a major success story for Land Rover witnessing a 81 percent increase with the LR3 following with a 20 percent increase. Land Rover recently launched the LR2 across the Middle East. Andy Gawthorpe, regional MD, Land Rover Middle East, said, “This is a great achievement and it’s always satisfying to break past records.”
Gillette
Gillette, a major world brand in male shaving and grooming, has announced its “revolutionary” new Gillette Fusion male grooming portfolio. Gillette Fusion and Gillette Fusion Power are claimed to be the world’s first razors to feature advanced technology on the front and back of the blade cartridge. The new male grooming portfolio also consists of FusionHydra shave gels and after-shaves that are specially formulated to work in tandem with the new shaving systems to deliver the ultimate in shaving closeness and comfort. “Gillette Fusion is more than just a next generation shaving brand, it’s the future of shaving,” said Ahmed El-Mahdy, Gillette brand manager, P&G Arabian Peninsula. Bringing the technology alive and creating a first hand interactive experience for those attending the launch, guests and press members were flown by helicopter to a secret desert laboratory, having first been handed a locked aluminum attache case containing a “fusion reactor.”
