JEDDAH, 28 May 2008 — About 300 participants including experts and future marketers took part in the second Creative Marketing Forum held at the Jeddah Chamber of Commerce and Industry (JCCI). “The event aimed at providing the students with a first-hand experience from leading experts in marketing, advertising and PR in order to build an indigenous industry, an increasingly important sector that is growing rapidly,” Ammar Sharafuddin, deputy managing director of Arab Conferences Company that organized the event, said on Monday.
The forum focused on two key themes featuring seven presentations that included Full Stop, P&G, Visualizeit, Al-Jawal and Saudi Post. The themes addressed various aspects of the marketing industry in the Kingdom as well as key issues and challenges facing the marketing industry in the Kingdom.
The forum also showed the intricacies of marketing, advertising and PR, and how these industries operate.
Dr. Obeid Al-Abdali, adviser at Prince Sultan University, highlighted the importance of organizing and hosting such events. “The forum contributed to the shaping of the students’ personalities and opened up new channels of communication between them as well as understanding the advertising, marketing and PR disciplines.”
