DUBAI: The Media Services Group (MSG) announced it has signed a Memorandum of Understanding with Dubai-based Content Specialized Media (CSM).
The deal brings together the region’s two major communications entities to create an expansive advertising and public relations’ network covering the Middle East and North Africa (MENA) region and key international markets.
CSM is a fully owned subsidiary of Riyadh-based Saudi Specialized Publishing Company (SSPC), a unit of Saudi Research and Marketing Group (SRMG), the largest media group in the Middle East, according to a press release.
The MOU was signed at the Dubai Press Club by Mona Al-Marri, CEO of MSG, and Dr. Azzam Al-Dakhil, the CEO of SRMG, in the presence of senior executives from both organizations. The MSG-CSM joint venture will operate out of Dubai Media City, and offer services in advertising, branding, direct marketing, Web development, design and printing, public relations, public affairs, media relations, crisis communications, media training and messaging.
Al-Dakhil said: “The macroeconomic picture for the region looks highly optimistic. With oil prices and revenues at record levels and spending on media investments growing at 22 percent a year, we perceive a great opportunity for the MSG-CSM joint venture to add tangible value to the industry. The coming together of two media giants will redefine industry benchmarks and raise the bar for providing premium services.”
Al-Marri said: “Within two years of its inception, the MSG has quickly expanded its bouquet of offerings, providing incisive communications consultancy for government entities and major corporate brands.”
