JEDDAH: Although most shopkeepers agree it is embarrassing for families to see provocative underwear displayed on mannequins, lingerie stores continue cladding their dummies with erotic pieces of clothing.
Abdullah Ahmed Al-Shehri and Mansoor Ahmed Muajeb, managers of a shopping mall, told Arab News that the vulgar display of lingerie is embarrassing. “If I was passing by with my family and saw something displayed vulgarly on a mannequin, we would all find the situation awkward and embarrassing,” said Al-Shehri.
“Unfortunately, many shopkeepers believe women won’t buy lingerie if they don’t see them displayed interestingly,” said Muajeb.
“We don’t support the actual idea and that’s why we have private lingerie stores which men are not allowed to enter unless they’re accompanying their wives,” Al-Shehri said, adding that the mall’s administration is considering banning the provocative display of lingerie.
Umm Abdullah said she often sees lingerie displayed inappropriately on mannequins, adding she feels it is unethical for shopkeepers to only be bothered about making money.
“I once approached a storeowner and told him it was not good to display such things on mannequins, especially in a mall for families,” she said.
“I was shocked by his rude and arrogant response. He told me that if I didn’t like the item, I shouldn’t buy it or even look at it. I told him that everyone has a responsibility toward society and that I wasn’t going to back off,” she said, adding that she approached the mall’s manager and told him about her concerns and the salesman’s behavior.
The shop-owner, she said, was called in, and that the manager was very shocked when he saw what was on display. “The manager then ordered the shopowner to remove the piece, and apologized on his behalf,” Umm Abdullah said.
She said the manager of the mall told her that shopkeepers are instructed against displaying lingerie on mannequins and that they often break the rules after complying for a few days.
Basma, 21, recalls a very upsetting and demeaning incident. “I once passed a clothes shop in a mall. There was a pair of pants and a blouse displayed on a mannequin, and two store-workers standing close by. When they saw me, one of them pulled down the trousers,” she said, adding that she felt disgusted and embarrassed by the incident.
“Guys often hang around stores where lingerie is on display. I find the concept disturbing and I hate passing by places like that,” she said.
