LG
LG Electronics hosted its MEA Healthcare Conference 2009 in Dubai last week. LG, which launched eight new products into its health care collection of digital household appliances, aimed to explore ways in which it is possible to prevent or, even in some cases, cure skin, respiratory and nutrition related problems before they develop and need medical care. The product range includes the Macro washing machine, Eddy dishwasher, Shine refrigerator, Titan Premium and Titan Air Cruiser air conditioner, Steam Kompressor Plus vacuum cleaner, Solardom lightweight oven and Airbus air purifier. Developed with input from the LG-Synovate survey findings, the eight new products are specifically designed to address the needs of today’s Middle East households and provide optimum hygiene in the home and office environment. Across the Middle East, the majority of those surveyed view home appliance technology impacts tackling health issues, particularly those related to nutrition and respiration. In his keynote address, Ki Wan Kim, CEO, LG MEA Regional Company, said: “We at LG live by brand values that encircle a core theme of enhancing people’s quality of life in different ways. Health is one of those qualities.”
SHB
Saudi Hollandi Bank (SHB) has launched a new summer campaign to promote its credit cards under the theme “You are a winner with us this Summer.” Prizes worth a total of SR750,000 will be distributed to 55 winners over the coming weeks. Existing SHB credit card holders as well as new SHB credit card applicants who apply successfully and use their cards during the promotion period will be eligible to win prizes. The campaign began on June 27 and will run for 10 weeks. SHB’s GM Personal Banking Ehab Al-Dabbagh, said” “The campaign is designed to reward and incentivize card usage by our customers. The more a customer uses his SHB credit card the greater his chances of winning a weekly cash prize. This is in addition to being entered into the Grand Lucky Draw at the end of the campaign and also accumulating credit card reward points which can be redeemed for vouchers for store purchases.” The campaign includes a draw for five cash prizes weekly over 10 weeks, each of SR10,000 for a total of 500,000. The grand draw at the end of the campaign will have five prizes of SR50,000 each for a total of SR250,000.
ALMAJDOUIE/HYUNDAI
Dammam-based Almajdouie Motors, Hyundai car dealer in Eastern and Northern provinces, has signed an agreement to sell 500 Hyundai cars of various models to Alfalah Rent a Car Company. Yousef bin Ali Almajdouie, vice-chairman for the automotive section, and Tawfik Shousha, executive director, signed the agreement on behalf of Almajdouie Motors, and Obaid bin Saud bin Libdeh, president of Alfalah Rent a Car, and Za’ar bin Misfer bin Libdeh, VP, on behalf of Alfalah Rent a Car. Almajdouie said: “This agreement reflects the deep partnership between the two companies, and comes within the general framework of our policy to reach as many customers as we can in our dealership territory.” Obaid bin Libdeh, president of Alfalah Rent a Car, said: “Our relationship with Almajdouie Motors is long and strong; selecting Hyundai cars was based on many significant factors, most importantly our long lasting relationship with Almajdouie Motors as well as their credibility, good dealing manners and their professional management. Most of our fleet consists of various models of Hyundai as it represents the optimal return on investment in rental car business.”
AMOUAGE
The House of Amouage launched its latest fragrances, Epic for man and woman, in Dubai recently. The Oriental fragrances artistically infuse the smoky splendor and allure of Arabia. “The richness of both fragrances evokes the precious commodities traded across the Asian continent such as gold, pearls, tea, silks, jade, spices and frankincense, blended with a dramatic signature. Epic embraces one of the rarest and special ingredients traded since ancient times, Oud. I have juxtaposed its complex structure and ethereal essence with Chinese tea and Oriental flowers to complete the fusion of the two geographies’ shared trading history,” says Creative Director Christopher Chong. Epic Woman is a spicy floral oriental fragrance and Epic Man is a woody oriental fragrance that radiates by unfolding a powerful and complex infusion of piquant Pink Pepper Berry, Cardamom, Saffron and Nutmeg in the top notes.
