WASHINGTON: The national Jordanian airline will participate for the first time in an annual tourism fair taking place in Israel later this month.
The International Mediterranean Tourism Market, which labels itself as the largest travel market in the Eastern Mediterranean, will host Royal Jordanian in Tel Aviv in the second week of February.
“Jordan works on promoting itself as a tourism destination through a set of marketing activities that include advertising as well as online activities,” Zeina Rifai, from the Jordan Tourism Board, told The Media Line.
Rony Levin, customer relationship manager at Royal Jordanian’s office in Tel Aviv, told The Media Line this was the first year the airline had been invited to participate, formerly only Israeli airlines such as EL-AL and IsrAir were represented.
He added that the airline had chosen to participate for the “publicity” and to make contact with “the industry people”, adding that it will be a way for people to “see our products, our fares and destinations.” “We mostly sell to the Far East and America,” he said regarding the main destinations of Royal Jordanian flights from Tel Aviv, adding that while the Tel-Aviv-Amman route was fairly rare, Thailand and Australia were especially popular.
