Announcing its Kingdomwide distribution partnership with Jeddah-based Al-Injazat Trading Corporation, part of the Bugshan business group, Super-Max's Group CEO Ajay Bindroo said the manufacturer of razors and toiletries was the world's second largest brand with a presence in over 140 countries.
He added that the state-of-the-art Super-Max headquarters in Dubai has been built with an investment of over AED100 million. Sprawling across 50,000 square feet, the establishment is an ultra-modern logistics and warehousing facility.
"Al-Injazat, one of the major family-owned businesses in the Kingdom, compliments our company's core values and offers the right synergy to create a dynamic force to take our brand forward. The company offers a highly ambitious platform for growth to our brand in this region," Bindroo said, adding that the Kingdom has a huge potential for expansion, and the company hopes to further strengthen its presence with the new partnership.
"The Middle East in general and GCC in particular is one of our key focus areas where we seek to leverage on the region's dynamic initiatives and lucrative working environment," added Bindroo.
Al-Injazat, founded in 1977 by Sheikh Salem Abdullah Bugshan, is an integral part of the Bugshan business empire and governed by a board of management under the able stewardship of Mohammad Salem Bugshan. "We look forward to a long and productive relationship with Super-Max across the Kingdom," said Mohammad Salem Bugshan.
