Shukran is the region's leading loyalty program promoted by
a retail business group; its presence spanning 7 countries, over 800 outlets
and covering over 1.5 million members. The program will encompass the existing
member-base of the Centrepoint Privilege Club, and add new members as it is
launched; in the fashion, lifestyle, food, hospitality and leisure space.
Speaking from Dubai, Vipen Sethi, CEO Landmark Group:
"Shukran is a program for the region, by the region's favorite retailer.
The name pays tribute to our humble beginnings in the GCC. As the group has
grown and diversified its interests, we have redesigned our program to now
offer a much wider array of benefits and rewards. Shukran will be the region's largest
and most rewarding customer loyalty program.
Our vision is to take this brand across all regions where
our footprint is being established".
The program is being launched with exciting new brands
across retail concepts such as Centrepoint, Home Centre, Citymax, Babyshop,
Splash, Shoe Mart, Lifestyle, New Look, Emax, Bossini, Dumond, Koton, Lee
Cooper, Scarlet, Beautybay and Shoexpress.
With Shukran, members can earn up to 10 points for every 10
Saudi riyal they spend. The most exciting part of the program for members is
that they can earn points even during sales and promotions. These points can be
redeemed through reward certificates sent to members every quarter.
Speaking at the launch of this exciting rewards program,
Ravi Krisnan, COO, Central region, KSA: "We have always maintained a
proactive approach towards retaining customers and we consider our loyal
customers as our most significant shopper-base. On account of being ambassadors
who graciously endorse our products and brands, they share a relationship with
the Group. Through this revamped reward program, the Bandar Trading Company
continues to show its commitment toward offering the best value always. We want
to thank our loyal customers by giving them enough reason to shop their heart
out through Shukran."
