Prince Mohammed Khalid Al-Faisal, president and chief executive officer of Al-Faisaliah Group, and Sir Howard Stringer, chairman, chief executive office and president of Sony Corporation, were the guests of honor at the glittering event held to mark the forty years of friendship.
The function was attended by business partners, members of the media, as well as senior officials from Modern Electronics Company Limited and Sony Corporation.
“Our four-decade partnership with Modern Electronics Company Limited and the Al-Faisaliah Group has served as a benchmark for our expansion into the Middle East and Africa region. Sony has been involved in the creation of many ground-breaking technologies and innovative products, and this partnership over the past 40 years has consistently helped us maintain our growth and enhance our presence in Saudi Arabia,” Sir Howard said.
He stressed that the Kingdom is an important market for Sony products in the Middle East.
Sir Howard who was visiting the Kingdom for the first time, said the Modern Electronics Company, leading the consumer electronics market in Saudi Arabia, with a market share exceeding 35 percent, is supported by a team of 500 qualified employees in service, marketing, sales and customer services.
He added that it has a network of 600 dealers, and 39 fully owned state-of-the-art showrooms, besides 15 advanced service centers spread across Saudi Arabia.
Prince Mohammed Khalid Al Faisal said: “We are proud that our partnership with a leading global Fortune 500 company such as Sony Corporation enables us to bring to our consumers in Saudi Arabia, innovative and superior quality pr0oducts, with cutting-edge technology. Coupled with an advanced sales and service network, we at Modern Electronics Company shall constantly strive to bring to our customers truly joyful experiences that come with our passion for excellence.”
Prince Abdullah Al-Faisal founded the Al-Faisaliah Group in 1970. As part of the Group’s direction, he established the Modern Electronics Company Limited and partnered with Sony Corporation to open the first Sony showroom in Jeddah in 1970.
“Over the years, Sony and Modern Electronics Company Limited have jointly created several innovative campaigns that reinforced their credibility as a brand of preference in the Kingdom. This includes the annual marketing promotions such as the Sony Ramadan Festival campaign launched in 1990 and the Sony Creative Science Award initiated in 2005.”
These initiatives, the prince said, have become popular annual events in Saudi Arabia. The year 2007 was dominated by the demand for high-definition televisions and the highlight for 2010 was the introduction of the Sony 3D World Experience in Saudi Arabia.
“Sony established itself as the industry leader in 3D entertainment and is the only company to cover the entire 3D value chain and will continue to drive the industry forward by leveraging its strengths in hardware innovation and content expertise.”
