Services will allow greater impact and outreach in online presence, and allow clients to market and communicate via densely populated online networks.
The rapid growth and rise in effectiveness of content channels such as Facebook, YouTube, Twitter, online forums and the like creates exciting new opportunities for companies to reach out to their target markets.
These new media present not only fresh channels to distribute information; more importantly they provide a forum for engaging the world in a two-way dialogue.
“We have had our finger on the pulse of the social media scene and have offered limited services to clients over the past 18 months,” said Maurizio Monte, managing director of MPiRe.
“The role and scope of social media has grown considerably in recent years and our offerings now allow clients to effectively communicate and interact with their customers in an environment which they prefer and trust.”
The newly introduced services include social media strategy, custom Facebook page design, Facebook and Twitter page management, targeted online campaigns and real time monitoring, and they will allow companies to outsource marketing their products or services over social media sites.
Traditional marketing and PR cannot provide the immediacy, specific target marketing, or detailed reporting that is achieved by online channels.
The nature of social media provides marketers and PR personnel with a much richer way to interact with people. Because the media is simultaneously one-to-one and one-to-many, companies can extend their reach while still maintaining a personal and persuasive voice.
“As with any growing marketing channel, the use of social platforms brings questions and concerns about where companies should allocate their efforts and budgets,” Maurizio added.
“By concentrating on local social media, we are using our resources to help our clients make sense of where this new ecosystem is headed and how they can participate effectively, both strategically and from a revenue perspective.”
