LG Electronics launched its next-generation 3D CINEMA TV in Saudi Arabia, at an event at Jeddah’s Red Sea Mall on Sunday. A large number of invitees and visitors interactivity participated in discovering its new features. They competed in video games and enjoyed the features of the new TV. There will be a draw for all such participants and the winners will receive prizes including the 3D CINEMA TV. John Lee, MD, LG Saudi Arabia, said: “LG’s 3D CINEMA TV represents the absolute pinnacle of 3D TV entertainment using the very best of recent innovative technology from LG.” James Lee, senior product manager, CE products, LG Saudi Arabia, said: “Our 3D CINEMA TVs use LG’s patented film patterned retarder (FPR) technology, which provides 3D image very clear and bright. The FPR technology also allows flexible viewing positions and a wide viewing angle making the 3D CINEMA ideal for watching in larger groups. With an advanced 2D to 3D conversion, viewers will also never be short of top-quality 3D content. LG’s 3D CINEMA TV is viewed through glasses that tip the scales at just 16 gm and have no electrical parts. So, the glasses are free of any electrical components, and are therefore free from electromagnetic waves that may cause health problems. For those who wear glasses, they can simply add a special version of custom glasses for comfortable viewing. Hwang Unchul, EVP, United Yousef Mohammad Naghi Co., said: “What we have here is a state-of-the-art product that marries high quality performance with innovation and the very latest in technological advancement. LG’s 3D CINEMA TV is effectively the most complete television available in the market today for TV viewing, gaming and online connectivity.”
Looking cool and classy this summer is a breeze with Giordano’s new linen collection, in stores now. One hundred percent natural, the linen collection features this season’s must-have items, offering casual styling, classic lines, and timeless simplicity. “A premium fabric, linen is a natural fiber that allows the skin to breathe and the air to circulate due to the fabric’s porosity — which leaves you not just looking cool but feeling cool too,” says Ishwar Chugani, executive director — Giordano Middle East. “As comfortable as cotton, linen is twice as strong and free of static, so it doesn’t cling to the body like a magnet. Soft and elastic in nature, it is the ideal summer fabric.” Inspired by the organic and natural look, the new linen collection includes classic plains, checks, variegated stripes and plaids in men’s shirts and polos; ideally paired with casual trousers, drawstring pants, Bermuda shorts and blazers - all available in white, natural, blue, brown and camouflage green. In this collection, Giordano has taken a step further by especially weaving in exclusive plaids and stripe shirts in 100 percent linen. The new designs break away from the classic plains to offer more variety to customers looking to spruce up their styles this summer. For women, summer-fresh pastel shades and natural neutrals dominate — with the collection featuring long-sleeved easy breezy all linen blouses, and easy to wear linen-cotton blend cardigans, as well as Linen Shirts and Casual Drawstring pants. “For this collection, we focus on great quality, comfort and wearability,” adds Chugani.
SACO World opened its largest store in Dhahran as part of its expansion plan, bringing the total number of SACO outlets to 20 spanning 13 cities kingdomwide. The new store is an extension of the successful entries of SACO World in Jeddah last year and one earlier in Riyadh. Located at Dhahran Mall, SACO World is considered a strategic shopping area providing its customers with a full lineup of more than 45,000 items of equipment and hardware spread over 13 special sections in an area of more than 22,000 sq m. The store also provides more than 120 job opportunities for Saudi nationals. SACO CEO Samir Al-Hamidi said: “Our sense of pride is not about opening the largest store in the Kingdom or even the growth achieved year after year, it is the confidence of our customers in our brand and our operation that mandate us to respond and fulfill their needs from A to Z.” Launching the largest SACO World store comes as a result of extensive market research studies that specified the needs for a store such as this one in Dhahran serving the people of the Eastern Province, he added. SACO World has a new furniture section with a new and innovative retail sales approach that allows customers to purchase by the piece offering more flexibility and choice to customers. It recently added a new line of children’s furniture to include bedrooms with new colors and designs suitable for various age groups, from newborns to elementary school graduates. Haytham Al-Hamidi, executive director for sales and marketing at SACO, said: “We will continue with our geographical expansion. We plan to establish complete home-improvement solutions.”
With the cooperation of Japan Working Group (JWG), Fahad Al-Harbi, director of Saudi Electronics and Home Appliances Institute (SEHAI), organized the second technical training program by Japanese engineers at a workshop in SEHAI Diraiya Campus. Satoh and Ono from Konica Minolta Business Technologies, Inc. (Tokyo), implemented the intensive six-day training for SEHAI instructors in PC and office equipment (OE). This second training program by the Japanese engineers, Konica Minolta, was aimed to enhance the technical capacities of SEHAI instructors and deepen the understandings on multi-function printer (MFP) and networking by Japanese engineers’ professional skills. In order to organize this practical training, SEHAI has fully equipped the necessary facilities with their workshops, including newly purchased units of Konica Minolta’s MFP. During the training, some Saudi companies, including Hoshan Co. and Jeraisy Group, showed interest in SEHAI’s activities and visited their workshop to see the training program. On the other hand, SEHAI’s 1st batch students are experiencing the 2nd 4-week long OJT program from June 11 in the field of electronics, home appliances, air-conditioners, and PCs & OE in the Kingdom. They gear up their work experiences before they graduate in September. They will be the first graduates of SEHAI. SEHAI these days is receiving the 3rd batch students for the 2011-12 academic year.
