Al-Dairy has worked in the media industry for over 25 years and has extensive experience in the Saudi market.
“We are delighted to extend our reach within the GCC with Hassan Al-Dairy’s appointment, ensuring we offer our advertisers greater opportunities and exposure,” said Primedia CEO Mike Orlov.
“As one of the region’s leading media solutions providers, Primedia International continues to invest, improving our services for our customers,” he said.
“Hassan has been instrumental in the launch of many new publications and he is a great addition to our team,” added Orlov.
Hassan Al-Dairy said he is excited about joining Primedia International.
“It is a business committed to the region and has an exceptional reputation built on professional delivery for its customers.” said Al-Dairy.
He added: “The company is continuing to invest in its brands and I am impressed with its approach, such as the recent expansion of the dedicated call center focusing on the
Saudi market to maintain an up-to-date and accurate
database.”
Headquartered in Bahrain, Primedia International has branch offices in Oman, Kuwait, Qatar, Saudi Arabia and the UAE as well as a growing international presence through its agent-network.
The company publishes Bahrain Yellow Pages, Qatar Yellow Pages, Banks in Bahrain and Arab Banking & Finance among other leading brands. The company also offers a range of online media solutions and advertising services.
