Adel Al-Munifi, senior executive for corporate communications and client affairs, said the new brand guidelines are in line with EQUATE's continued growth and notable excellence in all relevant fields.
Al-Munifi added: "As Kuwait's first international petrochemical joint-venture with over 300 customers in more than 100 countries, EQUATE's brand carries global magnitude, distinguished performance and excellent reputation."
Al-Munifi said: "EQUATE's success is a result of its growing sustainable partnerships with many business entities and various communities, which is reflected by the tagline 'partners in success' to manifest overall commitment to all local, regional and international partners within a framework of Sharing Success to ensure absolute sustainability."
Established in 1995, EQUATE is an international joint venture between Petrochemical Industries Company (PIC), The Dow Chemical Company (Dow), Boubyan Petrochemical Company (BPC) and Qurain Petrochemical Industries Company (QPIC).
