Longines stays true to its values

Author: 
ARAB NEWS
Publication Date: 
Sat, 2012-02-11 01:33

The Longines Saint-Imier Collection, the brand is launching a series of exceptional timepieces fitted with mechanical movements that has sprung from the fertile area that constitutes the watchmaking heritage of its home territory.
The Longines Saint-Imier Collection has been inspired by the foundations of the watchmaking tradition on which the brand, known by its winged hourglass trademark, has been built.
Longines was set up in 1832 in what was then a small village nestling in a valley deep in the Swiss Jura mountains: Saint-Imier. Right from the firm’s early days, Longines Watch Co. Francillon Ltd. has played a central role in life in Saint-Imier, which has since become a watchmaking hub.
The fate of Longines and the village of Saint-Imier has thus been closely interwoven.
This long relationship has now been sealed by a collection of exceptional timepieces all fitted with mechanical movements: The Longines Saint-Imier Collection.
The shape of the case — inspired by a model dating from 1945 — is a common theme throughout the collection.
The sleek lines and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design.
The Longines Saint-Imier Collection includes watches that show the hours, minutes, seconds and date, and chronographs, plus a prestige model featuring four retrograde functions as well as a day/night display and phases of the moon.
All the models in this collection are fitted with mechanical movements whose intricate workings can be admired through the transparent sapphire back cover.

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