This record jump in Cadillac sales was not a surprise for Sheikh Waleed Aljomaih, COO of Aljomaih Automotive Company, who pointed that Cadillac brand represents a strategic element for AAC and witnessed more investments and results.
This impressive performance is the result of the integrated network of Cadillac centers throughout the kingdom, the great popularity of Cadillac cars in the Saudi market, as well as the trust and confidence of Cadillac customers.
In order to enhance its leading position of Cadillac in the Saudi market, Aljomaih Automotive Company is focusing on total customer satisfaction and ownership experience.
David Matta, director of Premium Brands at AAC, said the record sales are mainly due to the strategic plan that we are successfully implementing and which concentrates on the enhancement of the brand values and its proper positioning.
He added: “Launching of the CTS and SRX have contributed greatly to this sales performance and success.”
He said the company is now gearing up to launch the XTS later this year.”
The premium brand director said Cadillac would deliver on its promise and position as the leading brand in the luxury car segment in Saudi Arabia by 2014 through a dedicated and a passionate working team.
The challenge is overwhelming, but Cadillac will not spare any effort to meet its customers’ expectations and beyond.”
