Nabd Alarabiya and Pulse Universel to bolster strategic client services

Nabd Alarabiya, a Saudi advertising and communication firm, has appointed Pulse Universel of Quebec, Canada, as a marketing and communication consultant effective from July 2.
Under the terms of the agreement, Pulse Universel will help Nabd Alarabiya lead the marketing and communication strategies of all clients under its portfolio by implementing integrated marketing communication strategies, including advertising, media, consumer PR and reputation management throughout the Saudi and GCC markets.
“Pulse Universel brings a deep understanding of the Middle East region, and the Saudi and GCC cultures in specific; they demonstrated the passion and vision we would like to inject into our marketing and communication recipes,” said Yasser Alayyoubi, CEO of Nabd Alarabiya.
“Given their smart integrated approach and senior personnel record with clients in this part of the world and their creative and impactful ideas, we are confident that they will successfully help us enhance our level of services and reinforce our commitment to the highest communication levels,” he added.
“We are excited about this appointment and venture with Nabd Alarabia. We are eager to help them engage deeper with their clients,” said Robert El Hello, president of Pulse Universel. “We look forward to helping them and making a tangible difference in their service offering to their Saudi and GCC clients — in tactical ways that are as bold and progressive as they aspire to be positioned and perceived.”
Nabd Alarabiya is a major communication boutique firm established more than 20 years ago and has offices in Saudi Arabia, and affiliations across the GCC and some international markets.
The firm’s diverse and cosmopolitan team of communication experts and strategists claims to have won the trust of some of the most renowned local and international clients; they enjoy a vast communication experience in sectors like banking, automotive, telecommunication, FMCG and pharmaceutical.