Mobily appoints CEO and CFO

RIYADH: Etihad Etisalat Company (Mobily), a major Saudi telecom operator, Sunday announced the appointment of Ahmad Farroukh as its new CEO. Mobily also announced the appointment of Kais Ben Hamida as its chief financial officer.
Mobily thus recently completed its executive team to have more focus on the future and strategic growth areas within the organization. Mobily now boasts a very strong executive team with Ismail Al-Ghamdi as the chief business officer and Maziad Alharbi as the chief technology officer.
Farroukh brings over 30 years of international business experience across the Middle East, Africa, North America and Europe to his new role at Mobily.
Farroukh began his career in 1983 as the Finance Manager for Mediterranean Investor Group. By the early 1990s, he focused on audit roles, first as an audit supervisor for KPMG, New York, and then for Deloitte Touche, Saudi Arabia, before, in 1996, joining Investcom Holding Group as its group finance controller.
Farroukh then moved to Africa joining Scancom (Investcom Holding Group) in Ghana as MD and regional manager for its West Africa operations. Following Investcom’s acquisition by MTN Group, he was appointed as CEO MTN Nigeria which, under his leadership, grew to 40 million subscribers with EBIDTA margins of 62 percent. This success propelled him to the role of vice president West and Central Africa and later group COO at MTN. In 2014, he was appointed as CEO for MTN South Africa.
Most recently, Farroukh was CEO of MTN South Africa and CEO of MTN Nigeria. Prior to his last appointment he was MTN Group chief operating executive responsible for covering its operations.
Hamida has 20 years of international business and finance experience across Middle East, North America and Europe. After his early start in banking, he spent a significant part of his career in the Orange Group’s telecom sector holding several leadership positions related to M&A, project financing, business development and business monitoring before his last role as Mobinil CFO in Egypt in 2011.