Alshiaka introduces new Al-Hilal, Al-Ittihad clubs’ thobe

Alshiaka has revealed its new official thobe for both Al-Hilal & Al-Ittihad clubs. The company in menswear fashion recently launched through its showrooms several thobe designs for the two most Saudi football clubs.
Alshiaka claims to be the first menswear fashion company to present designs for sports clubs in the Kingdom and a pioneer to invest in the Saudi sports industry by sponsoring the two clubs.
Moataz Al-Andijani, Alshiaka marketing manager, emphasized that the official thobe of Al -Hilal and Al-Ittihad clubs comes with specifications derived from sportswear, such as rubber sleeves, collars and supporting the thobe with fabrics similar to those of the sports jerseys.
"We have also used colored stripes as well to reflect both clubs’ colors. As for the accessories, we have made ones similar to clubs’ emblems, which are portable and can be attached or removed as needed. These designs provide enthusiasm and encouragement in an innovative fashion, yet adding elegance and freedom of expressing support to your favorite football club," he said.
"As such, the objective of our recently launched campaign throughout media and social media channels is realizing its goals, embodying the rejection of sports intolerance and supporting your club with elegance through the hash tag," Al-Andijani added.
Alshiaka signed a partnership contract with Al-Hilal and Al-Ittihad clubs, which makes Alshiaka thobe the official and exclusive thobe of both clubs’ football teams for a three-year period.
The contracts were signed by Prince Nawaf bin Saad, president of Al-Hilal FC and Ibrahim Albalawi, president of Al-Ittihad FC, while Walid Al Andijani, the company’s CEO, signed for Alshiaka.
The contracts pour in the interest of the Saudi sports, especially football, as well as offering the opportunity for Alshiaka to feature both clubs’ emblems and stars in its advertisements, promotional and marketing campaigns.