TALLAHASSEE, Florida: The new video from rapper Pitbull looks like a four-minute advertisement for Florida because that’s exactly what it is.
The Miami music star last year signed with the state’s tourism marketing agency for an undisclosed amount and this past week released a video for the song that includes scenes from nearly two-dozen Florida beaches stretching from the Panhandle to Key West.
The video features images of women frolicking in the surf and sand as well as pictures of iconic Florida hotels such as Miami Beach’s Fontainebleau and the pink Don CeSar Hotel in St. Pete Beach. It ends with an image of #LOVEFL written in the sand.
While Visit Florida relies on nearly $80 million in taxpayer funding it has asserted that contract details are trade secrets. So it’s not clear how much Pitbull, whose real name is Armando Christian Perez, is getting paid.
“We are not permitted to disclose certain aspects of our agreement,” Visit Florida spokeswoman Kathy Torian said.
Pitbull drops video paid by Florida
Pitbull drops video paid by Florida
