Several organizations and companies launched a campaign recently to create awareness of breast cancer and raise funds for mammograms.

The program is entitled Doodle for a Cause, which encouraged people to send in their drawings expressing what the campaign means to them. This artwork was recently exhibited for sale in the city.

The organizations involved included the 21-39 Jeddah Arts Program, a non-profit initiative of the Saudi Arts Council, Arabi Cube, Zahra Breast Cancer Association and Dr. Soliman Fakeeh Hospital.

Deina Arif, founder of Arabi Cube and head of the campaign, said: “Doodle for a Cause was an innovative way to raise money for a good cause and in the memory of my dear friend Sara Binhadjila, who lost her life fighting breast cancer.”

She said the campaign was started in October. “Instead of asking people to donate money, we invited them to send us their drawings on social media. The concept was to collect doodles from people and display each of them for sale for the cost of a mammogram screening.”

She said the proceeds of the event would go to the Zahra Breast Cancer Association, which would collaborate with Dr. Soliman Fakeeh Hospital to help needy women get tested.

Over 600 doodles were collected across the world including Saudi Arabia. Dar Al-Hekma students also participated and contributed several doodles under the supervision of Reem Al-Torki, a faculty member.

Along with the Jeddah Arts Council, several other organizations also acknowledged the importance of the campaign. Arif thanked the sponsors and people who contributed drawings. She praised U-Turn Entertainment for playing “a major role in driving the cause on social media; and End Consumer for “embracing the new concept and making it successful.”