Saudi Arabian Airlines operating as Saudia will be the strategic partner for the upcoming 7th edition of the Saudi Tourism and Travel Investment Market (STTIM-2014), which is scheduled to be held from March 30 to April 4 at the Riyadh International Convention and Exhibition Center (RICEC).

“Saudia will take part as the strategic partner in the STTIM — 2014,” a Saudia official said on Monday.

The sponsorship of Saudia, the flag carrier airline of the Kingdom, to the travel and tourism market comes in light of its key role as the national carrier and the importance of tourism as a long-term investment industry contributing to the sustainable development in the Kingdom.

STTIM, which will be held under the theme “Tourism for sustainable economic development” and organized by the Saudi Commission for Tourism and Antiquities (SCTA). It will include an exhibition of national tourism destinations as well as the most prominent tourism companies and existing tourism projects.

According to SCTA, the exhibition will be dedicated to a number of sessions this year.