Swatch’s mission is to lighten up the world

Swatch’s mission for this season is to lighten up the world and brighten up everyone’s mood.
The latest collection from Swatch anticipates spring with sunshine, fresh colors and inventive design.
Traditions are revived with exciting new models from across the spectrum of Swatch families: there are new Originals, Irony, Skin and Touch timekeepers in light-hearted, energetic, eye-catching versions. Signature materials take on new life as stainless steel, aluminum, silicone, leather and a broad range of fabrics combine to invigorate the new collection.
Known for keeping its finger on the pulse of fashion, Swatch confirms its reputation for street-smart choices with a selection of new models featuring denim straps in on-trend colors.
Designed with contemporary and spot-on tastes in mind, the new Swatch Spring Collection 2013 features attractive and versatile Swatch watches for all occasions.
Random Ghost will ever be the same as any other Random Ghost. This season, everyone will be unique and unprecedented. Design and freedom walk hand in hand. Both new and a renewal of a fabulous predecessor in the history of Swatch, this cool New Gent ghosts legendary “Jelly Fish”. Drawing the eye to a complex array of colored components, the colors, chosen at random during assembly of the movement, give this ghost its fascinating,
high-intensity feel. Sure to lift the heart as the days grow long, Random Ghost welcomes the light from all sides and gives clear voice to the spirit of spring.
Blue resolution: Spring is here, and it’s time to see the world in a brand new way. So you call up a friend and you say it’s high time to step outside, to celebrate the new season. Dressed to kill, you strap on the sophisticated, urbane Blue Resolution. There. Now it’s clear to all concerned: you have an elegant, assured sense of style, and your blue choice is all the proof you’ll ever need.