Editor’s Choice

Special Tourists visiting AlUla, which has been transformed into a living museum that is home to the remains of ancient civilizations, important historical sites and archaeological wonders dating back as far as 200,000 years. (Supplied)

How Saudi events company Midwam lifted tourism and leisure experiences to a whole new level

  • Jeddah-based firm celebrates Saudi culture by leveraging augmented, virtual and mixed reality as well as AI
  • For the 2021 AlUla Dates Festival, Midwam transported visitors through time with a living, breathing souq
By Caline Malek ·