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Athar Saudi Festival of Creativity

Athar Saudi Festival of Creativity

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Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report finds

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Popularity of anime in Saudi Arabia is an increasingly powerful tool for brands, report finds

Researchers find 31% of fans watch anime content daily, 21% spend more than $530 a year on merchandise, 70% like brands that connect with the art form
‘Anime reflects modern life, personal growth, and emotional depth in ways that feel both global and relatable,’ report says

By Nada Alturki · 23 October 2025

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New initiative aims to support women in Saudi creative sector

New initiative aims to support women in Saudi creative sector

By Hajar Al-Qusayer · 13 May 2025

Sports marketeers take deep dive into Saudi culture

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Sports marketeers take deep dive into Saudi culture

By Sulafa Alkhunaizi - Tamara Aboalsaud · 06 November 2024

Industry meets creativity at Athar festival in Riyadh

Industry meets creativity at Athar festival in Riyadh

By Tamara Aboalsaud · 04 November 2024

Athar festival unlocks door on Saudi Arabia’s creative potential

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Athar festival unlocks door on Saudi Arabia’s creative potential

By Nada Alturki · 15 November 2023

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