Naser Al-Towaym, chairman of the Consumer Protection Association, said 90 percent of marketers present fraudulent data
“There is no way to overcome that except by building the consumers’ awareness” said Al Towaym, at the ‘1st Marketing Meeting’ organized by Riyadh Chamber of Commerce and Industry.
On the other hand, Marketing lecturer at King Saud University, and head of the marketing committee at Riyadh Chamber, Mohammed Al Awad said that marketing does not mean focusing on sales concepts through cheating, deceiving or discharging corrupted products, using the unawareness of the consumer.
The meeting, Al Awad pointed out, is an opportunity the committee had called for, to discuss a public issue with the participation of thinkers, opinion leaders and experts through a number of axis.
The meeting also discussed ‘the consumer and the market’ topic, the young people’s participation in the marketing career, the obstacles that faces small and medium marketing enterprises and the organizations the marketers need.
Consumers ‘misled’ by wrong data
