AMMAN, 15 February 2005 — Just five years ago it was difficult to predict that the telecom sector in Jordan would go through a massive transformation, which would lead to it becoming a regional leader. Today, Jordanians are benefiting from advanced services that match the highest global standards, new services which are designed to suit their communication needs along with affordable rates.
Recently, competition in the telecom space has taken a new dimension. It’s not competition on services — it’s competition on value-added services and how the operator can converge services, solutions and technologies to empower customers with utmost benefit from their investment in technology and communication tools. A well planned investment in technology and communication is a key driver in the success of any business, especially that businesses nowadays are depending heavily on communication tools in delivering services to customers.
A massive volume of business is being conducted over the Internet, with many countries launching e-initiatives, and the world’s education sectors are going online. All these transformations and many others require a cutting edge infrastructure to back up the services. But what is the benefit of an advanced infrastructure without innovation? The role of the operator is to provide innovative services to facilitate the requirements of the customers and at the same time enable them to focus on their business growth without having to worry about communication requirements. As modern telecommunications grows even more complex and critical to people, services that take away the pain of managing the technology and investments are required.
Customer benefit and satisfaction is what each and every operator needs to achieve, as the success of the customer is the success of the operator. By providing simple solutions in bundles that contribute to the growth of businesses, the success of both parties is guaranteed. Working with a business model that uses the Internet to deliver services, allowing customers to access information, facilities or services using the Internet, providing outsourcing services, contact and data center services are what customers are requesting today.
(Luc Savage is the chief strategy officer at Jordan Telecom.)