Panasonic, a leading global manufacturer of consumer electronics and home appliances, has unveiled its new range of plasma and LCD flat-panel TV sets. The new range incorporates next-generation picture technology and stylish design to provide a truly unique home entertainment experience. Panasonic has coined the new name “Viera” to be used for its flat-panel TVs. The Viera plasmas are available in three screen sizes - 50-inch high definition (HD) model, 42-inch model and 37-inch standard-definition model, while the Viera LCDs are available in two sizes - 32-inch and 26-inch, both HD models, and the new 65-inch being made available this month. The Viera Series combines Panasonic’s advanced picture processing technology with the leading-edge device technology. “The strongest feature of the Viera range is its superior picture quality developed by Panasonic after conducting extensive research into the characteristics of visual perception. The Viera Series has been met with a strong reception in the global flat screen TV market thanks to its features that have outperformed its competitors,” Ryuchiro Tanigawa, general manager at Panasonic Middle East, said. “The name Viera was coined from ‘new visual era’ that is intended to reflect the advanced features of the series which bring the viewers’ experience to a whole new level,” Tanigawa added. Panasonic is strengthening its production capacity for PDP and plans to produce more than four million units a year. “By leveraging on the strengths of the new Viera brand, we’re aiming to capture 30 percent of the global flat-panel TV market,” he said.
Green Lakes
Asam Investments & Real Estate recently unveiled a three-tower residential Green Lakes project in the Jumeirah Lake Towers development in Dubai. The project is the first freehold real estate development from Sheikh Ahmed ibn Saeed Al Maktoum, also chairman of Emirates and president of Dubai Civil Aviation. “Buying property in Dubai is one of the current hot topics around the world, whether as an investment, part of a portfolio, or as a home for years to come, Sheikh Ahmed said. “Dubai is currently ranked the fourth best city in the world to live in, and the secure, prosperous environment of the city equates to a lifestyle that most dream of and many can now afford.” Green Lakes will offer one, two and three-bedroom upscale freehold apartments for sale at the heart of the Jumeirah Lake Towers, facing the championship Emirates Golf Course and opposite Dubai Marina. Views will be at a premium from each of the three 39-story towers, looking toward the marina and the Arabian Gulf on one side, and the tees of the golf course and the Jumeirah Lakes to the other. The stunning modern buildings will be set in landscaped gardens, each with a sweeping lobby and a selection of boutiques and restaurants set in a covered walkway.
Siemens
Siemens mobile recently launched the SL65, a fusion of high-caliber technology and design for the style-conscious user of today, and S65, a high performance phone that is contemporary, classic and professional. With a distinctive shape and sleek design, the SL65 stands out and with an integrated VGA camera, a brilliant color display and a video player and recorder, its functionalities and looks are equally attractive. Its elegant slider mechanism is innovative, high-tech and stylish in design. It is easy to use and has evolved from its successful predecessor, the first slider phone - SL55. Available exclusively in ivory and ebony, and with an enamel band around the front and the back to create a defined shape, the SL65 emphasizes taste and the individuality of its user, through its eloquent elegance. Its integrated VGA camera with 5x digital zoom allows consumers to record and playback films that can be viewed on a high-resolution 65,000 colors TFT display or sent via MMS or e-mail. “We’re proud of our new luxury mobile phone. The SL65 combines glamorous design and technology. Inspired by the world of fashion and design, this sleek handset stands out as much more than a phone,” Asim Sukhera, VP, Siemens Mobile Phones, MEA, said.
Nova Water
The Health Water Bottled Company (HWBC) has obtained HACCP & ISO 9001:2000 certification for its Nova bottled drinking water. “The Nova plant, which went into production in 2002, obtained the certification in a very short time due to the adoption of highest technical specifications and use of the state-of-the-art equipment in its production lines,” HWBC General Manager Walid Sulaiman Al-Jamaan said. It became worthy of certification due to the risk analysis system implemented for the identification of critical control spots, which is one of the basic requirements for assessing quality control systems in food and water plants worldwide. Since the establishment of the Nova plant for producing bottled drinking water on international level, the company never compromised on quality and service. Moreover, drinking water is bottled at a source in Nofoud Al-Wase’e. Al-Jamaan extended his appreciation to all partners of the company and its board of management for their support. The company is considering an expansion plan and also new techniques in producing bottled drinking water. It has also been distributing flyers and brochures to educate the public about the quality of the bottled water.
GSK
GlaxoSmithKline (GSK), a market leader in oral hygiene, has recently launched the Aquafresh Flex Tooth & Tongue Brush in UAE, which provides a simple and effective answer to help you clean your whole mouth. This is the first consumer product in the Middle East to place as much importance on the cleanliness of the whole mouth to increase fresh breath. Dentists maintain that cleaning teeth is not enough to keep breath fresh; cleaning the tongue for 30 seconds twice a day removes five times as much bacteria as four minutes of tooth-brushing. Aquafresh is now launching the dual-purpose brush in Arabia to offer a more complete dental hygiene solution. The brush combines X-Active plaque cleaning bristles on the front of the toothbrush head with innovative, rubber tongue-cleaning grooves on the reverse, which help clean the tongue’s surface. “This product has been designed to be simple to use to encourage people to clean their tongue. The Tooth & Tongue effectively removes bacteria from the tongue surface and consumers will therefore notice fresher breath immediately,” said Sameer Desai, GSK’s Group Brand Manager for oral care and nutritionals.
(N)finit
The image of Gino Franco Blue Cocktail as a fun and exciting alternative to regular carbonated and juice drinks was reflected in their involvement with the imaginative “The Wall Dares You” challenge held at Le Mall in Jeddah, which was organized by (N)finit Est. Aiming to create fun and excitement through sponsorships, Aamir Al-Ghamdi, brand manager at the Bahrawi Trading Company, the brand owner, said: “We chose this particular sponsorship as the rock climbing wall is new to the Kingdom and offers a great challenge to participants, as well as allowing us to sample Gino Franco cocktails to our potential consumers.”