CNET has gone live with its redesigned BNET website (www.bnet.com). BNET, a comprehensive, high-quality source of business thought leadership, is designed to help self-motivated business leaders get smarter about what’s working at work by finding the quality knowledge resources they need, regardless of their job function or industry. Easily searchable by job or industry, BNET has attracted more than 200,000 registered users.
BNET has amassed nearly 50,000 high-quality white papers, case studies, webcasts, and audiocasts. Additionally, the site offers targeted e-mail alerts and newsletters, hand-selected RSS feeds and business blogs, including its award-winning “Leadership Now” blog. BNET also provides a “Business Interest Index, a monthly look at what’s top of mind/most relevant to its audience based on site activity. For example, in 2004, the top three areas of interest on the site were: Strategic management tools (i.e. Balanced Scorecard, Business Process Outsourcing), Strategic analysis (i.e. Porter’s Five Forces Analysis, SWOT Analysis) and Strategic planning process (i.e. Enterprise Resource Planning, Strategy Formulation).