Toshiba Computer Systems has announced a creative new route to market that capitalizes on the strong brand and reputation of one of Saudi Arabia’s top retail organizations, Abdul Latif Jameel Electronics Company (ALJ Electronics). ALJ Electronic’s well known United Installment Scheme (UIS) finance option makes high quality notebook computers more affordable to small and medium businesses, education and healthcare institutions and individuals. The company already distributes Toshiba’s range of home and consumer electronics products.
ALJ Electronics has 21 retail showrooms spread across the length and breadth of the Kingdom to ensure that buyers of Toshiba products get the support they need, covering major cities and the smaller towns.
“This agreement with Toshiba is strategically very important to ALJ Electronics as we see the increasing use of technology in the home and business. Consumer electronics and information technology are merging. Computers and the Internet have become part of our lifestyle, part of our work and a major part of our entertainment. Toshiba’s notebook computer products extend our range to give our customers a one-stop shop for everything they need to make their homes and businesses a great place to live and work in,” said Venkat, director of ALJ Electronics.
Toshiba will continue to be exclusively distributed in the Kingdom by Jarir Bookstore in the retail and SMB segment and Arabian Business Machines, part of the Olayan Group, which focuses on mid-sized businesses and the larger corporate accounts.