Jawaher Al-Zahrani, director general of the academy, said that since its inception in 2005 the organization has been providing training programs based on labor-market demand, and has been seeking to respond to companies interested in enrolling women in training programs ending with employment in the same companies.

Al-Zahrani said the latest decisions of the Ministry of Labor would certainly help in attracting women to training courses in the field of sales and make them qualified for such work within six months.

In cooperation with Bab Rizq Jameel (BRJ), the academy is introducing its 100-hour training course in retail sales.

The training course includes a theoretical program about selling skills, customer service, merchandising, computer applications, job behaviors and English language.

The program also includes basics of office procedures in sales areas. The program is launched in coordination with several companies, and includes practical applications in the companies in which the trainee will be employed.

Al-Zahrani stressed that Shariah regulations shall strictly be applied and followed, as well as the systems applicable by the ministry.

In 2010, the academy provided training to more than 1,500 women.