A media campaign was also launched by OIC General Secretariat in Ramadan to raise awareness about the initiative.

WAMY Secretary-General Saleh Al-Wohaibi expressed appreciation for OIC Secretary-General Ekmeleddin Ihsanoglu’s initiative to help Somali people affected by famine and drought and wished him success.

In addition to opening a coordination office in Mogadishu, the OIC has formed an alliance of humanitarian organizations to coordinate their work in alleviating the crisis.