Viewers in the region can embark upon a journey that will ultimately be the guide of wellness in their lives.

Zee Network, the largest Indian media and broadcaster, announced the launch of a channel which will be presenting a cherry-picked selection of shows that center around health and wellness.

Veria is another additive to the evolving medley of channels by Zee, catering to its growing viewer.

Veria will be the first free-to-air channel of its kind to offer viewers with a healthier outlook to life.

Providing a unique wellness and lifestyle platform, the channel centers around four primary pillars: wellbeing, nutrition, fitness, and lifestyle.

The programs range from healthy recipes and cooking, prenatal health, exercise and fitness training to beauty, travel tips, thereby providing a medium to discuss a multitude of matters relevant to the Arab world.

Veria is aired on Nilesat in English with Arabic subtitles across the Middle East and North Africa region

Speaking at the launch of Veria for the Middle-East region, Subhash Chandra, chairman, Essel Group, said: “After a successful launch in US and Indonesia, we bring Veria to the people of the Middle East. The essence of this channel reflects every individual’s desire to enhance their outlook in life by augmenting the physical, emotional, mental, and spiritual facets in their beings. Veria will serve as a one-stop solution for all those seeking overall wellness and healthy living guidance right from the comfort of their homes.”

Chandra said: “We take pride in our commitment to provide new and unique content for our viewers all around the world. Veria Living will without a doubt contribute to expanding our presence across the globe; allowing us to penetrate select markets and reach new audiences with its exclusive offerings.”

Mukund Cairae, CEO, (MENAPT) Zee Network, said: “We are excited to launch Veria in the region. This channel provides our audience with a fresh, new perspective toward living a more holistic lifestyle.”

He said: “The core idea behind the creation of such a unique product is to help people realize that wellness is a celebration of life itself.”

He added: “At Zee, we constantly strive to provide our audiences with new, exclusive content and programs and we understand our audience’s growing interest in maintaining an active and balanced lifestyle.”