Toyota’s general manager for sales and marketing in the Middle East and Southwest Asia has highlighted his company’s strong relations with Abdul Latif Jameel Group during the past 60 years.

“We would like to continue this distinguished cooperation and ideal relationship with ALJ for another 60 years,” said Akio Takayama while addressing ALJ’s annual meeting in Riyadh for its dealers across the Kingdom.

Toyota’s global sales in 2013 reached 9.98 million units while its Middle East sales stood at 730,000 units. ALJ has won the Toyota’s Golden Excellence Award for aftersales service in 2013 for the fourth year in a row. 

The annual meeting, which was attended by ALJ’s Vice Chairman Hassan Mohammed Jameel, honored outstanding dealers who achieved excellent results.

Speaking on behalf of ALJ’s chairman Mohammed Jameel, Hassan Jameel urged dealers to put greater efforts to improve their services in order to enhance customer satisfaction. “Customers are the real capital of all businesses,” he added.

Jameel also stressed the need to transfer expertise and best practices from the present generation to the next generation. “This is essential for companies to maintain their name and fame,” he told the large gathering. “This will enable us to have a new generation who is knowledgeable and capable and upholds the company’s values.”

He underscored ALJ’s achievements in 2013, adding that it was the result of “our unity of objective that makes us partners in success and achievements, and we work together as single team.” He said the present achievement should encourage the company’s employees to work for future with greater enthusiasm and creativity.

“Together we’ll be able to confront the challenges and difficulties, and together we can work for distinction and better performance,” the vice president said.

Jameel and Takayama distributed prizes to outstanding dealers in Toyota car sales; Lexus sales; Daihatsu sales; maintenance work; and spare parts sales. In his concluding statement, Jameel said he was happy to see a large number of dealers from across the Kingdom attending the meeting.

ALJ has more than 1,000 centers in the Kingdom for aftersales services. According to Nelson, Focal Point and the ALJ studies, customer satisfaction ranged between 82 percent to 86 percent in 2013, during which the company provided 57,000 training hours for its after-sales service staff, and provided 22 million work hours in maintenance sector. After sales services staff includes 12,000 employees.