Acer is targeting double digit growth in the Kingdom in 2014, on the back of steady increase in demand for Acer’s new range of touch devices.

The global PC manufacturer has also signed a new partner in BDL, a major name in the IT distribution business in the region, with operations across the GCC and Egypt.

The Kingdom’s IT market, the largest in the GCC, is slated to grow from $3.8 billion in 2011 to $5.4 billion by 2017, according to Business Monitor International.

Acer is keen to capitalize on this growth, and the company’s new vice president for Middle East and Africa, David Drummond, remains positive that Acer can help the Kingdom meet its robust need for world class PC products and solutions.

“Saudi Arabia remains an increasingly strategic and important market for Acer. As the Kingdom’s IT sector continues to grow, Acer is committed to providing world-class technology and products to help fuel this growth,” said David Drummond, VP, Acer Middle East and Africa.

Drummond remains confident that Acer will ultimately become the preferred brand in the Kingdom and the region.

Achieving business success in a competitive market, building and strengthening the company’s sales organization, and business development capabilities are other focus areas.

Acer’s new VP brings with him over 20 years of experience, in-depth leadership qualities, and a wealth of customer relationships. He is keen to highlight the crucial role its channel partners play in making Acer’s empowering technology and products available to valued customers across the Kingdom.

Acer in 2014 is looking to introduce more competitive touch-based products in the Kingdom, and to increase the company’s market share.