W Hotels Worldwide together with burn, the Coca-Cola Company’s energy drink, has announced the launch of a global online search for emerging talent to join the third annual W Hotels and burn DJ Lab.
With six available spots, aspiring DJ/producers will compete for the chance to join the weeklong DJ boot camp at W Retreat Koh Samui in September, and later spin at a culminating music event at the recently opened W Bangkok.
Starting Sunday through Aug. 28, interested DJ/producers can upload an original track for the chance to jet off to Thailand as part of the 2013 program.
Each submitted track will be judged by an expert panel of DJ Lab mentors, with the winning six participants announced later this summer.
“We’re thrilled to once again partner with burn to further develop dynamic music programming that showcases emerging talent around the world,” said Paul James, global brand leader, W Hotels, St. Regis and the Luxury Collection.
“Evolving the DJ Lab to use digital technology to seek out artists from across cultures and musical genres allows us to continue to bring what’s new and next in music to both our guests and locals on a truly global scale.”
For the third consecutive year, W Hotels Global Music Director Michaelangelo L’Acqua will return as executive producer and lead mentor of the DJ Lab, bringing with him a skill set cultivated from years of working with brands to strengthen their presence through music curation.
As part of his role, L’Acqua has identified some of the music and entertainment industry’s most influential names to serve as official mentors of the 2013 W Hotels and burn DJ Lab.
“Burn shares in W Hotels’ passion for inspiring and fostering emerging musical talent,” said Prinz Pinakatt, global director, burn, the Coca-Cola Company.
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