Gulftainer, one of the world’s largest privately owned port management and logistics companies based in Sharjah in the UAE, has unveiled a new vision and identity as one of the most competitive and recognizable terminal operators in the world.

At the launch event, held at the Sharjah Chamber of Commerce in the presence of Sheikh Khalid bin Sultan bin Mohammed Al-Qasimi, and Sheikh Khaled bin Abdullah bin Sultan Al-Qasimi, chairman of the Sharjah Ports Authority, the company also revealed a new brand identity, which reflects its expanding footprint into new international markets and a design that focuses on a spirit of partnership, strength, and reliability, three of Gulftainer’s core business pillars.

“From our humble roots nearly 40 years ago in Sharjah, we learnt that strong business values and operational efficiency were what the industry thrived on, and following this ethos we have successfully been able to export our expertise and professionalism from the UAE to numerous global key operational hubs since,” said Badr Jafar, CEO of Gulftainer’s parent company Crescent Enterprises and vice-chairman of Gulftainer.

Having recently become the largest terminal operator in the Middle East in terms of the number of terminals operated, as a result of its majority acquisition of Gulf Stevedoring Contracting Company in Saudi Arabia which saw it take full management of the ports of the terminals of North Container Terminal Jeddah, Jubail Container Terminal and Jubail Industrial Port, Gulftainer senior management pointed out that its success of recent years has been a collaborative effort.