In the presence of Prince Abdullah bin Bandar, deputy governor of Makkah region, the Ita’am Charity Initiative (Saudi Food Bank) recently honored Red Sea Mall, one of the companies supporting the efforts of the Saudi Food Bank, during the launch of the “A Third of Your Food” initiative. The event was organized by the Ita’am at the Duniaty ballroom of Sofitel Jeddah Corniche Hotel.
Prince Abdullah and Khalid Al-Fozan, chairman of the board of directors of the Ita’am Charity Initiative, presented an award to Mohammed Alasiri, unit marketing manager of Red Sea Mall, who accepted the award on behalf of Aidrous Al-Bar, executive member of Red Sea Markets Limited, which owns the Red Sea Mall.
“There are six food storage stands installed within Red Sea Mall to reduce food wastage. The objective is to minimize the effects of excess food and its impact on the community, health and humanitarian levels. This effort is also aimed at creating awareness among the mall visitors by providing practical solutions, within the mall, to help reduce food wastage. Almost 49 tons of food were saved by mall visitors through saving extra food and using the food boxes provided by Ita’am in the mall, as part of the campaign with Ita’am during the year 2017,” Al-Bar said.
Alasiri stressed the continuation of the partnership with Ita’am to reduce food wastage and benefit from leftover food by distributing it to those in need. He said the move stems from the social responsibility of Red Sea Markets Limited.
“The mall represents an important destination for the city of Jeddah attracting large numbers of visitors throughout the year, which necessitates the need to fulfill the social commitment and play an active role through spreading awareness through the events held in the mall,” Alasiri added.
Executive Director of Ita’am, Abdullah Al-Derba commended the wise leadership of Prince Khalid Al-Faisal, governor of the Makkah region, toward the work and efforts of Ita’am and the follow-up and care of Deputy Governor of Makkah region Prince Abdullah bin Bandar.
Al-Derba recounted Ita’am’s progress, achievements and projects, and its care of the volunteers in order to achieve the initiative’s mission to put a stop to food wastage. Ita’am was able to prepare 1,740,000 meals through the participation of 360 volunteers, and served the meals to 523 families. He said that this initiative relies on the efforts of the Kingdom’s youth to achieve the Saudi Vision 2030 in volunteering toward community development and other social causes.
