Samsung Electronics, a global leader in digital media and digital convergence technologies, kicked off its global Launching People campaign, a program rooted in discovering, sharing and supporting the potential of individuals around the world who are using technology to explore their dreams and passions.

Inspired by people everywhere who use Samsung products to do amazing things every day, the campaign invites passionate individuals to submit their dreams and ideas in several categories from sports, art to entrepreneurship. The winners of the campaign in each region will have the opportunity to turn their ideas into reality with Samsung’s support.

Following this global announcement, the Launching People campaign will start in Saudi Arabia during the next two months to find real consumers with great potential. While interested consumers can participate by sharing their own story, viewers will be able to support, share and follow the journey of all entrants via the Facebook site and submit vote to support their favorite stories. To the selected winners, Samsung will provide products, mentorship, startup help and trainings to help them realize their potential.

“We believe that technology only begins to have meaning when you put it in the hands of a human being and when this technology collides with people’s potential, amazing things can happen,” said Jae Cheon Park, GM at Samsung Electronics, Saudi Arabia.

“People in Saudi Arabia and around the world have shared the remarkable things they’ve done with our products. These stories made us realize that Samsung doesn’t just launch products, we launch people — and we want to see more. Over the next year, we’ll work with people across the Kingdom and all over the world on new and exciting projects that launch people’s potential with the assistance of technology.”