Lexus International has called for entries for the Lexus Design Award 2017.
First launched in 2013 to stimulate ideas for a better tomorrow, Lexus is celebrating the fifth anniversary of this international design competition supporting up-and-coming designers and creators worldwide.
The creative theme for the Lexus Design Award 2017 is "Yet."
“At Lexus, our Yet philosophy gives us the courage to combine elements that at first seem incompatible — superior ride comfort Yet exhilarating driving dynamics — for example. With Yet, we don’t compromise; we harmonize to create synergy that reveals unexpected yet amazing new possibilities. Yet is the catalyst that triggers breakthroughs, the spark that ignites an explosion of creative potential. Yet drives Lexus to explore visionary frontiers of design and technology that will shape tomorrow’s mobility,” said Lexus International EVP Yoshihiro Sawa.
Takayuki Yoshitsugu, chief representative, MENA Representative Office, Toyota Motor Corporation, said: “With the Lexus Design Award for 2017, we look forward to witnessing the outpouring of fresh ideas in design and new thinking which is in line with Lexus’ belief in the power of creativity to change the world and build a better future. Over the years, the Lexus Design Award has created a significant reputation for encouraging design talent while giving applicants a unique experience backed by the opportunity to work with renowned designers as mentors. "
He added: "From our perspective, Yet is the core thinking that goes behind the creation of every Lexus. Emotional Yet rational. Cutting edge technology Yet user-friendly. We sincerely appreciate the support from our customers for our initiatives related to this award.”
Applicants are invited to submit innovative designs and original interpretations that demonstrate insight into the essence of the Yet theme.
Lexus Design Award 2017 will introduce twelve finalists and their works to the design community and beyond at Milan Design Week 2017.
First launched in 2013 to stimulate ideas for a better tomorrow, Lexus is celebrating the fifth anniversary of this international design competition supporting up-and-coming designers and creators worldwide.
The creative theme for the Lexus Design Award 2017 is "Yet."
“At Lexus, our Yet philosophy gives us the courage to combine elements that at first seem incompatible — superior ride comfort Yet exhilarating driving dynamics — for example. With Yet, we don’t compromise; we harmonize to create synergy that reveals unexpected yet amazing new possibilities. Yet is the catalyst that triggers breakthroughs, the spark that ignites an explosion of creative potential. Yet drives Lexus to explore visionary frontiers of design and technology that will shape tomorrow’s mobility,” said Lexus International EVP Yoshihiro Sawa.
Takayuki Yoshitsugu, chief representative, MENA Representative Office, Toyota Motor Corporation, said: “With the Lexus Design Award for 2017, we look forward to witnessing the outpouring of fresh ideas in design and new thinking which is in line with Lexus’ belief in the power of creativity to change the world and build a better future. Over the years, the Lexus Design Award has created a significant reputation for encouraging design talent while giving applicants a unique experience backed by the opportunity to work with renowned designers as mentors. "
He added: "From our perspective, Yet is the core thinking that goes behind the creation of every Lexus. Emotional Yet rational. Cutting edge technology Yet user-friendly. We sincerely appreciate the support from our customers for our initiatives related to this award.”
Applicants are invited to submit innovative designs and original interpretations that demonstrate insight into the essence of the Yet theme.
Lexus Design Award 2017 will introduce twelve finalists and their works to the design community and beyond at Milan Design Week 2017.
