LG’s Lights Out, Stars On campaign in Reykjavik, Iceland around its one-of-a-kind TV technology wrapped up in grand style with an OLED-themed concert by three high-profile Icelandic musicians — Asgeir, GusGus and Olafur Arnalds — at the Harpa Concert Hall.
Designed to expose Iceland’s northern lights accessible to global consumers utilizing premium LG 4K OLED TVs, the multi-faceted Reykjavik campaign generated over 12 million views and online participation from over 360,000 consumers and fans.
The Lights Out, Stars On Concert began after a short introduction from Icelandic poet and novelist Andri Magnason and YouTuber Lewis Hilsenteger of Unbox Therapy. The images and video were displayed on 40 OLED TVs at the Harpa concert hall.
Running until Nov. 20, the OLED Gallery exhibit features LG G6 OLED TVs to showcase brilliant 4K photographs captured by famous Icelandic photographers. Providing ultra-clear OLED images of Iceland’s northern lights, wildlife, volcanic activity, glaciers, geography and more, the exhibit has proven to be a popular attraction since opening to the public.
This campaign was inspired by an event that took place in Reykjavik a decade ago. During the 2006 Aurora Borealis viewing season, Icelandic poet and novelist Andri Magnason suggested that the city of Reykjavik come together to make the beauty of the night sky visible within the city for the first time.
In order to make Lights Out, Stars On a truly global event, LG gave away tickets via Facebook as part of an all-expenses paid Reykjavik travel package.
“We are excited that our event in Iceland has been so successful, attracting so many visitors and influencers,” said Brian Kwon, president of LG Home Entertainment Company. “Our innovation in television technology allowed us to launch the world’s first 55-inch OLED TVs in 2013. Our leadership is helping to pave a new path for OLED.”
Designed to expose Iceland’s northern lights accessible to global consumers utilizing premium LG 4K OLED TVs, the multi-faceted Reykjavik campaign generated over 12 million views and online participation from over 360,000 consumers and fans.
The Lights Out, Stars On Concert began after a short introduction from Icelandic poet and novelist Andri Magnason and YouTuber Lewis Hilsenteger of Unbox Therapy. The images and video were displayed on 40 OLED TVs at the Harpa concert hall.
Running until Nov. 20, the OLED Gallery exhibit features LG G6 OLED TVs to showcase brilliant 4K photographs captured by famous Icelandic photographers. Providing ultra-clear OLED images of Iceland’s northern lights, wildlife, volcanic activity, glaciers, geography and more, the exhibit has proven to be a popular attraction since opening to the public.
This campaign was inspired by an event that took place in Reykjavik a decade ago. During the 2006 Aurora Borealis viewing season, Icelandic poet and novelist Andri Magnason suggested that the city of Reykjavik come together to make the beauty of the night sky visible within the city for the first time.
In order to make Lights Out, Stars On a truly global event, LG gave away tickets via Facebook as part of an all-expenses paid Reykjavik travel package.
“We are excited that our event in Iceland has been so successful, attracting so many visitors and influencers,” said Brian Kwon, president of LG Home Entertainment Company. “Our innovation in television technology allowed us to launch the world’s first 55-inch OLED TVs in 2013. Our leadership is helping to pave a new path for OLED.”
