Saudi Arabian Airlines (Saudia) and Lifebuoy have signed the first of its kind “hygiene partnership agreement” in the Middle East. Living true to the purpose of making hygiene commonplace, Lifebuoy and Saudia will come together to drive the common goal of keeping citizens, staff and passengers safe and protected on-flight and on-ground.
As per the agreement, Lifebuoy and Saudia-branded personal hygiene kits will be provided on all international and domestic flights. Each kit will carry Lifebuoy hand sanitizer gel and antibacterial wet wipes along with a face mask. Keeping sustainability at heart, all kits are environmentally friendly, reusable and recyclable.
The personal hygiene kits are designed uniquely, each carrying heritage-themed patterns highlighting and spreading awareness about the Kingdom’s historically rich regions to the passengers — Najd, Hijaz, as well as the southern, northern and easternprovinces. The iconic regional patterns are selected in cooperation with the Saudi Heritage Commission.
Lifebuoy was chosen by Saudia for being the global leader in personal hygiene and sanitization since 1894. The company’s hygiene and personal care products are effective in protection against germs and bacteria. Since 2010, Lifebuoy has reached more than 1 billion people through its Social Mission Handwashing Program that helps drive more hygienic, safe, healthier and vital communities.
This builds on Saudia’s interest in providing the best customer care practices, stemming from its position among the top 10 airlines in the world according to the Diamond Health Safety index by APEX Health Safety standard powered by Simpliflying.
Essam Muhammad Akhonbay, vice president of marketing and product management at Saudia Airlines, said that Saudia continuously aims to progress its position among the top airlines in the world, stressing that safety concerns began from the early days of the coronavirus (COVID-19) pandemic, even before it was classified as a global epidemic by the World Health Organization. “This contributed to our classification in the Diamond Health Safety index of the top 10 airlines in the world,” said Akhonbay.
Khalil Yassine, vice president of customer development operations in the Middle East and North Africa at Unilever — the mother company of Lifebuoy, said: “This partnership with Saudia is a unique collaboration in the Middle East, both parties occupy a notable position globally and regionally, renowned for the highest quality, care and preventive standards to serve and protect citizens and passengers.”
This hygiene partnership between Lifebuoy and Saudia will deliver safety excellence in flying experiences. The agreement will further accelerate Saudia’s mission and commitment to providing safe and trusted experiences to its passengers while enhancing the Lifebuoy Social Mission footprint by making hygiene accessible to all on-flight and on-ground.
