The Adviser for Custodian of the Two Holy Mosques King Salman, Makkah governor and Central Haj Committee chairman, Prince Khaled Al-Faisal, honored Mobily for its support and in sponsoring the National Media Awareness Campaign organized by the Makkah Governorate with the aim to educate and guide the pilgrims of 1437 Haj season, at a ceremony in the holy city.

Mobily is sponsoring this campaign for the seventh consecutive year in a move that aims to promote the objectives of this national campaign and to deliver a noble message out of its social responsibility.

The National Media Awareness Campaign is an awareness campaign targeting pilgrims under the slogan, Haj is a peace message, which aims to enhance global peace through performing Haj, the fifth pillar of Islam.

The campaign constitutes five stages. The first is respect and honoring for Makkah, the second is concerned with the reception of pilgrims, whereas the third stage is conveying a message in answering to the question, why Haj permission is necessary.

The fourth stage conveys a message related to the behavior of pilgrims and the fifth stage carries a message of thanks for workers, volunteers and pilgrims for their compliance to directives.

The National Media Awareness Campaign organized by the Makkah Governorate is part of its effort to educate the pilgrims, which emerges from the keenness and care provided by the wise leadership of the Kingdom toward the two holy mosques.

The objectives of the campaign are based on the sense of responsibility entrusted to the organizers to offer the best means of comfort and support to the pilgrims and visitors of the two holy mosques.