Mohamed Yousuf Naghi Motors Company (MYNM), the official importer of BMW Group vehicles in Saudi Arabia, took home the MINI Growth Hacker Award at the 2019 MINI Dealer Competition Awards.
The annual award ceremony celebrates MINI milestones made by each importer in their respective region. The prestigious accolades consist of five categories: Icon Award, Biggest MINIacs Award, MINI Thriller Maximizer Award, MINI Growth Hacker Award, and the Dealer of the Year Award.
MINI Middle East considered several factors when selecting the winners, including overall and specific model sales and customer service, among other aspects. Wrapping up a successful year, MYNM took home the MINI Growth Hacker Award for best retail growth performance in the region.
Mark Notkin, BMW Group managing director at MYNM, said: “We are absolutely delighted to secure the title of the MINI Growth Hacker. This achievement truly demonstrates our continuous efforts to add value to Saudi Arabia’s automotive industry.”
“With the MINI brand at the core of our strategy, we are committed to expanding and better servicing our valued clients, providing them with a seamless customer journey. We are looking forward to a strong finish for 2020.”
Established in 1990, MYNM has been the exclusive and official importer of BMW Group brands — BMW, MINI and Rolls-Royce — for 27 years in the Kingdom. With showrooms and service centers in Jeddah, Riyadh, Alkhobar, Al-Qassim, as well as the holy cities of Makkah and Madinah, the company has established a strong footprint for the BMW Group across the Kingdom.
